The Office of Public Relations has been re-named the Office of
Communications and will serve, in effect, as the College's media, design, production,
and communications agency, it was announced by Dan Lundquist, vice president for
admissions and financial aid.
“We are excited by these developments and expect to see a new level
of on-campus activity and public awareness of the many facets of the College,”
The change comes after months of discussion and consultation to
“re-engineer” Union's communications and public relations and broaden the
scope of its function, he said.
Designed as a collaborative operation functioning in some ways
similar to academic departments staff will have primary and shared areas of
responsibility. Peter Blankman will be in charge of publications, design, and
administrative operations; Bill Schwarz joins the staff to take the lead in media
relations, helping develop and place Union stories. Schwarz, of Averill Park, has
extensive experience in public relations as an account executive with an Albany firm. Most
recently, he was director of development and public relations for Schenectady County ARC.
Charlie Casey remains in charge of the News Bureau and on-campus print
communications; George Cuttita retains his role as director of sports information; Katie
Pasco continues as publications editor; Saul Morse is Webmaster, overseeing the Web,
Internet, and CD-ROM media; and Deb Ludke is publications assistant and alumni news
A “User's Guide” to the Office of Communications is in
production and will be available this summer.