Union has launched a new personalized news service that provides a central source for information about what's happening at the College. “About U” is a weekly e-mail containing headlines and summaries from Union news stories, with links to full stories on Union's web site.
The service draws from all of Union's official publications, including the Chronicle, Union College Magazine, press releases, and athletics news.
Members of the Union community are welcome to sign up for About U by visiting www.union.edu/AboutU. Subscribers can choose from among 12 different categories of news, including “Arts,” “Athletics,” and “Academics and Awards,” for example, and will receive only stories relevant to these interests. A “subscribe to all” feature will enable a subscriber to receive all stories. Subscribers may also change their preferences or “unsubscribe.”
“The system was initially designed as a way to keep prospective students informed about Union,” according to Tom Smith, Union's Web site director. “But we quickly realized that all of Union's audiences would benefit from a service like this, so we are opening it up to everyone.”
According to Nick Famulare, director of alumni relations, “We got a ton of positive feedback when we announced this service to alums. They always want to hear more about Union, so this is a great way to keep in touch with an important audience.”
“The fact that this service is unique gives us a little edge in the admissions process,” said Dan Lundquist, vice president for admissions. “We're always looking for ways to keep Union's strengths on the minds of prospective students, and 'About U' is the perfect way to do that.”