Last week's concert by Apartment Three filled Old
Chapel with more than 200 people, thanks in large part to a good deal
of research and leg work by economics majors Natalie Gulden
and Katie Butterfield, who used the marketing and publicity of
the event as the basis of their senior thesis.
“We were extremely pleased with the outcome,” Gulden
said after the show. “Because both of us would like to be a part of
the marketing/event planning industry, this thesis was exactly what
we needed before graduating.
“Our advisor, Hal Fried gave us a chance of a lifetime and we
are very lucky to learn so much about our abilities before leaving Union.”