Area youngsters will have an opportunity to experience the college game-day atmosphere when UNION COLLEGE hosts NCAA® Football's annual Take a Kid to the Game® (TAKG) program presented by Coco-Cola, OCTOBER 26, 2002. Kids, ages 12 and younger, will receive a FREE ticket with the purchase of a full-priced adult ticket, to watch the DUTCHMEN take on COAST GUARD ACADEMY at FRANK BAILEY FIELD.
UNION COLLEGE is one of more than 170 schools across the nation that are participating in this campaign focused on attracting more of the nation's youths to college games. The Take a Kid to the Game® program is entering it eight year in the promotion of NCAA® Athletics.
“We are very excited to be participating in the NCAA Take a Kid to the Game initiative,” said Val Belmonte, athletic director at Union College. “Our wish is that all of the young kids in our immediate area will have the opportunity to experience the one-of-a-kind atmosphere that is NCAA Football.”
Tickets for this special game, which become available the week-of-the-game, can be purchased at the Union College ticket office. For more information, contact 388-6284.
The Take a Kid to the Game® program is one of the national promotions of NCAA® Football, the marketing arm of college football. NCAA® Football represents a coalition of the National
Collegiate Athletic Association, the American Football Coaches Association, the National Association of Collegiate Directors of Athletics and the Conference Commissioners Association. The website,
www.ncaafootball.net, has more information on current initiatives.
TAKG is a grassroots marketing campaign created by Host Communications, Inc. to encourage alumni and fans to take their kids out to stadiums and arenas to experience intercollegiate athletics. Host Communications, Inc., a wholly owned subsidiary of Bull Run Corporation (Nasdaq: BULL), is a sports, lifestyle and affinity group marketing and management company based in Lexington, Ky.
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