Dawn Edmiston has been named
director of marketing and communications at Union College, following a national search. In this newly created position, Edmiston will develop and oversee an integrated approach to the College's marketing and communications efforts.
“Dawn's wealth of expertise will
have a campus-wide impact. She will play a critical role in positioning and
advancing the mission of the College,” said Dan Lundquist,
vice president of admissions, financial aid and communications. “She has a deep
appreciation for and familiarity with higher education. That, with her industry-based knowledge, is a powerful combination.”
Edmiston most recently managed the
cross-industry marketing efforts for IBM Business Consulting Services –
Washington Consulting Practice. Prior to joining IBM, Edmiston worked at
Discovery Communications Inc. (Discovery
Channel, The Learning Channel (TLC), Travel Channel, Animal Planet and
Discovery Channel Online) where she oversaw the international marketing
strategies for consumer products and services in Asia-Pacific and Europe.
In addition, Edmiston has worked
in marketing and communications roles with Visibility Public Relations New
York, John Robert Powers Guam, Washington Performing Arts Society and Trustco
Bank.
Edmiston is a graduate of Columbia University and Rensselaer Polytechnic Institute, and also studied at London Business School. She is an adjunct faculty member at University of Maryland University College.