Dawn Edmiston has been named
director of marketing and communications at Union,
following a national search. In this newly created position, Edmiston will
develop and oversee an integrated approach to the College's marketing and
communications efforts.
“Dawn's wealth of expertise will have a campus-wide impact. She will play a critical role in positioning and advancing the mission of the College,” said Dan Lundquist, vice president of admissions, financial aid and communications. “She has a deep appreciation for and familiarity with higher education. That, with her industry-based knowledge, is a powerful combination.”
Edmiston most recently managed the cross-industry marketing efforts for IBM Business Consulting Services – Washington Consulting Practice. Prior to joining IBM, Edmiston worked at Discovery Communications Inc. (Discovery Channel, The Learning Channel (TLC),
Travel Channel, Animal Planet and Discovery Channel Online) where she oversaw the international marketing strategies for consumer products and services in Asia-Pacific and Europe.
She has worked in marketing and communications roles with Visibility Public Relations New York, John Robert Powers Guam, Washington Performing Arts Society and Trustco Bank.
She is a graduate of Columbia University and Rensselaer
Polytechnic Institute, and also studied at London Business School.
She is an adjunct faculty member at University of Maryland University College.