Bill Schwarz has been appointed
director of communications and public affairs for Union,
it was announced by President Roger H. Hull.
In this new position, Schwarz will
oversee all facets of the College's communications activities including media
relations, print and web-based communications, and integrated marketing. He
will also lead all government and corporate relations efforts at Union, serving as the institutional contact with local,
state and federal government entities and the industry sector. His primary
focus in these arenas will involve integrating the College and its Converging
Technologies initiative with the region's quickly developing technology sector.
Schwarz joined Union
in 1998 as director of media and government relations, moving to director of
corporate and government relations four years later. At Union,
Schwarz was a key player in the development of a number of community outreach
programs, including Upstate Partners, a college-business partnership, and the
Union-Schenectady Initiative, a neighborhood revitalization program. Schwarz
was selected last year as one of “40 Under 40,” a program that recognizes the
Capital Region's young area business leaders. He also was named “Best
Spokesman” in the Times Union's “Best Of” supplement in 2002.
For much of the past year, Schwarz was
manager of global communications and public affairs for GE Energy in Houston, Texas.