Posted on Apr 8, 2005

Kenneth G. DeBono, Gilbert R. Livingston Professor of the Behavioral Sciences, Department of Psychology, recently presented two papers at the annual meeting of the Eastern Psychological Association, held this year in Boston. The first was with Elena Baror '05, titled “Self-monitoring and product familiarity as predictors of ad effectiveness.” The second was with Lindsay Miarmi '04, titled “The impact of distractions on heuristic processing: Internet pop-ups ads and stereotype use.”