Posted on Apr 24, 2006
When it comes to studying business as an undergraduate, Union College professor Hal Fried doesn't mince words. “I am absolutely convinced that if you really want to be a successful businessman, you don't want an undergraduate major in business,” Fried says.
What you want, Fried says, is to follow your passion, be it modern art or ancient Greece, and link your passion to an entrepreneurial attitude. Hence Fried's own passion – the Center for Analysis of Productivity and Entrepreneurship at Union College.
“At Union, a student should feel free, almost be liberated, to major in whatever it is they really enjoy – knowing they can overcome whatever obstacles exist and turn it into a successful career,” Fried said. “If a student is interested in classics or visual art, they should follow that passion rather than major in economics because they feel it is more practical.”
Fried's opinion is in good company at Union, which does not offer an undergraduate business major. In lieu of what Fried derides as a “how-to program” for management, the school has embarked on a mission of educating students in the principles of transforming the impractical into the practical.
“I think you can teach all the principles in business by teaching the underlying fundamentals,” Fried explains. “Don't teach what works today – you can infer the things that work today – you'll be a much more creative and effective businessperson if you know how to think and you know how things work and you know how to write.”
MAKING YOUR OWN DESTINY
CAPE – the acronym for the center – has been “on the books” at Union for several years, but it is only within the past two that the center has embarked in earnest on spreading the gospel of making your own destiny.
With financial support from Union alumni and the private James S. Kemper foundation, CAPE has organized a package of multidisciplinary courses, activities and competitions – even a study-abroad program in Fiji – all centered on entrepreneurship.
Among the course lineup are some unexpected offerings. Psychology professor Ken DeBono teaches a section in “The Mind of the Entrepreneur” on the psychology of persuasion.
“We don't teach marketing per se; instead we teach cognitive psychology and what psychologists have learned about how to obtain compliance,” explained Fried, who teaches another section in the same course.
David Ogawa, a professor in the department of visual arts, will teach “Modern Art and Its Markets.” The course explores how Impressionist painters departed from the traditional model of reliance on wealthy patrons and state-sponsorship in favor of self-funded and self-organized shows with the goal of making a sale.
Political science professor Richard Fox will teach “American Politics and Investigative Journalism” with a segment on the entrepreneurial elements of successful investigative journalists – such as Upton Sinclair, Bob Woodward and “Fast Food Nation” author Eric Schlosser.
Each course views its subject through “an entrepreneurial filter,” Fried said. “It's very different from entrepreneurship as starting a business.”
Sophomore Steve Walker is among the early adherents to Fried's vision. Walker, a double-major in political science and economics, said he joined the school's fledgling entrepreneurship club last year on the unrefined ambition that someday he will develop his own commercial idea and work for himself.
In January, Walker and fellow student Josh DeBartolo won the college's first business-plan competition with a pitch for an online textbooks exchange. Several companies, including Amazon and eBay, host textbook trading. Walker said he and De-Bartolo have taken those models and added a twist, although he declined to divulge specifics.
“We're keeping all our ideas to ourselves, as they're not patented. But it definitely improves on what's out there,” he explained. The students hope to launch their site among Union students next year and expand to other schools.
Walker has already taken “The Mind of the Entrepreneur” and this trimester is enrolled in “Theories of International Relations” which includes a segment on transnational criminals.
“Entrepreneurship's always been an interesting topic, going out and doing whatever you can, ideally whatever you want to, and getting something people are looking for,” Walker said.
Walker said he is intrigued by the challenge of fixing a problem or filling a need, and also with the broad range of opportunity.
“You make people's lives better or make them happier, you bring them a shoe they've never had,” Walker said.
PAVING OWN PATHS
At first glance, his family background – his father is a lawyer, his mother a dietician – doesn't scream entrepreneur, but Walker said that growing up, his family members were forever paving their own path.
“We do a lot of work around the house. It's an old farmhouse and we have a lot of different things to fix,” Walker said. “With our limited resources, we have to set up stone walls, fix septic systems, figure out things as you go. That's what got me started.”
Walker said he has no doubts about his decision to attend Union despite the lack of a business major. “I think it's not essential, so long as one offers good academic foundation that you can attack other opportunities from,” Walker said. “For an undergrad college, I think the most important thing you can do is lay a solid academic foundation – so people can write well, communicate well, have a handle on whatever specialty they choose.”
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