Armand V. Feigenbaum '42, CEO and president of General Systems Company and author of Total Quality Control, delivered the keynote address at the First MidEast Quality Conference in Dubai, United Arab Emirates, on March 26, 2007. The conference was attended by leaders from throughout the major Middle Eastern nations.
His brother, Donald S. Feigenbaum '46, COO and executive vice president of General Systems, is co-author with Armand of The Power of Management Capital (McGraw-Hill). The book's Arabic translation has been become a basic guide for MidEast management leadership focus, playing a key role in the several major discussions scheduled during the conference week.
Sheikh Mohammed Bin Rashid Al Maktoum, Ruler of Dubai, Prime Minister and Vice President of the United Arab Emirates, was the first recipient of the Feigenbaum Leadership Excellence Award given last year by the Middle East Quality Association.
General Systems, based in Pittsfield, Mass., is an engineering organization which works with major companies.