A college, a campaign and a kickoff

Luminous fireworks (courtesy of Steve Ente '75) piercing the sky behind the Nott Memorial trumpeted Union's 2004 Homecoming and Family Weekend – and marked the official launch of the $200 million You are Union Campaign.
A cast of thousands (2,500, to be specific), including graduates, students, friends and family members, converged on campus to celebrate the College's ambitious campaign for the 21st century.
And if rousing home team sports victories, two Minerva House dedications and a full slate of receptions, dinners, tours and ceremonies weren't excitement enough, the kickoff event went national when five young alums snagged a few minutes of garnet-hued fame on NBC-TV's Today Show. (Please see later story.)
Spelling it out
On campus, the weekend's most powerful symbolic moment came during the Saturday morning gathering on Rugby Field to spell out “UNION” in human letters 200 feet long.

Nearly 1,000 people signed up, lined up and fell into place for this singular, spellbinding event. To drive home the fact that Union is, indeed, its people, participants donned garnet You are Union T-shirts, creating a sea of collegial solidarity.
They were showing their true colors. These students and alums are Union, in that they personify Union traditions and the power to meet future challenges by fulfilling the College's vision for the future.
“The campaign will allow us to continue the rich tradition of pioneering excellence that is at the heart of the Union experience,” said President Roger Hull.
You are Union energizes an aggressive program carefully developed in two years of strategic planning and research by Trustees, staff and members of the Communications and Promotions (CAP) committee. It will invest and re-invest in the College's core strengths and innovative initiatives, from dynamic people and curricula to enriching opportunities in global study, residential life, civic service, undergraduate research, Converging Technologies and more.
Leadership in giving

Three Alumni Trustees are co-chairing the You are Union Campaign: John Wold '38 of Casper, Wyo.; Frank Messa '73 of Saratoga Springs, N.Y.; and Mark Walsh '76 of Chevy Chase, Md. Under their leadership, and fueled by $80 million already given, several initiatives are in full swing, notably the dedication of the Wold and Beuth houses as part of the new Minerva House system. (Please see stories on pages 4-7.)
The campaign also is reaching out to graduates through a coordinated effort that uses personalized print and direct mail communications and a campaign Web site, www.union.edu/youareunion.
At their Oct. 1 meeting, College Trustees enthusiastically endorsed the objectives, strategic direction and specific implementation of the campaign, confirming Union's unique qualities and strengths as a distinguished institution and leader in many fields.
Citing first-rate faculty, engaged students, a stunning campus and financial discipline, the timing is perfect, they noted, to make Union the model for liberal arts colleges. They agreed the objective of all the improvements to be funded through the You are Union Campaign is to educate leaders who are at home in a rapidly changing world – “a world of other peoples and cultures, technology, undergraduate research and service to community in a unique living and learning environment.”
After uniting huge throngs on campus behind this goal, the new You are Union Campaign continues to harness this great momentum as it boldly pushes forward.
As one weekend participant enthused, “People left Union feeling a new energy about this place.”
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