Sustainability is a word that is used broadly and often, but it is a word that is difficult to boil down and conceptualize and can be defined and applied in many different ways. To me, sustainability refers to the development and cultivation of resources in a way that prolongs the life of our environment, ourselves, and the very resources that are being created. I think sustainability also refers to the concept of delayed gratification. Often, the easiest, cheapest and most immediately rewarding options are not good for the environment down the line. It can be tempting to operate in this way but the way to ensure positive outcomes down the line is by creating sustainable products that will have a lasting positive impact. While this costs more money and time, it is important to consider that sustainability is usually the better and more cost-effective option down the line to avoid expensive damage in the future due to poorly constructed products.