Sustainability efforts continue to rise as awareness of the ecosystem’s demise becomes more of a global priority. Due to the increasing efforts, the need to identify the most effective plans of attack is also increasing. In terms of water sustainability, Will Sarni has identified three ways the course of water sustainability changed in 2017.
One of the most notable changes is the increasing efforts to more efficient tracking of water data. New public policies, like California’s “Open and Transparent Water Data Act,” require a statewide platform that combines various databases in order to provide the public with the most comprehensive water and ecological platform possible. The collaborative database highlights numerous issues, like water scarcity and climate change, that otherwise may go unnoticed. Other technological advances include more powerful sensors that track water quality, water usage, asset management, and water utility economics. The new technology can also provide a more accurate set of predictive analytics, keeping the public as updated as possible.
Although we are heading in a positive direction, certain large corporations continue to be huge contributors to the negative water usage. In an investigation by Christine MacDonald, Coca-Cola is identified as a huge source of false advertisement talking about its own sustainability efforts.
The company promised in an advertisement in The New York Times that “For every drop we use, we give one back.” Coca-Cola conducted a self assessment of their product which revealed that it took 35 Liters of water to make every half liter of Coke. The company promised in 2007 that its goal was to sustainably source 100% of key agricultural ingredients, but the follow through on this promise has been seriously lacking.
Coca-Cola isn’t the only offender of over using water. MacDonald reported that it takes 712 gallons of water to produce a single t-shirt and 462 gallons to produce a quarter-pound hamburger. People don’t realize how much water it takes even to produce the simplest of things. In the United States alone, the per capita Water Footprint is 2,060 gallons a day.